The Triple-E Challenge is the ultimate Israel adventure for real men, proudly brought to you by the team who created and delivered the revolutionary ‘Jewish Princess’ trips in recent years. The three E’s relate to the very essence of the trip: Emunah Endurance Expedition. This is a chance for our male recruits to take a fast-paced, physical and spiritual journey as far away from everyday life as you can get.

This is the ultimate ‘boys-own’ adventure for grown men aged 18 to as old as you feel young (and health allows). Sleep every night in two man pods in the desert. Travel with the renowned military muscle of Major Maxie Katzir, a prominent player in the raid on Entebbe. Drive 4x4s where they were designed to be driven and muster the power of all terrain vehicles. Prove what you are really capable of and live out the hero role of your very own action adventure fantasy. It’s like Jewish Princess, only a lot more macho.

We are looking for men with true grit who long for the chance to escape the daily grind and be spirited away for the adventure of a lifetime. The Triple E challenge is the perfect opportunity to do just that and at the same time raise funds for the children whose lives will be changed as a result. Leave your office, computers and meetings behind for a few days and discover what you are made of, mentally and physically. By the time you return home, you will have learnt more about yourself, Israel and your Jewish origins than you ever thought possible. Comradeship and fun comes as an added bonus.

And whilst you pump out testosterone, make life-long friends and acquaintances, and simply have a ball, you know you’ll be helping to raise vital funds for one of Israel’s most important providers of social welfare services, Emunah. This amazing charity has recently been awarded The Israel Prize 2008 for lifetime achievement and exceptional contribution to Israeli society and the State of Israel, and by joining us on Triple-E you can help us continue to help thousands of Israel’s most deprived and vulnerable children.

We are challenging you to raise as much sponsorship as possible. Our Jewish Princesses rose magnificently to the same fundraising challenge (several of them raised well over £10,000) so this should be a piece of cake for a man like you.

You will depart after Shabbat from Heathrow Airport and will be met at Ben Gurion Airport by Major Maxie Katzir, a renowned military veteran, desert expert and fount of historical Judaic knowledge, who will teach you how to survive in the desert. First, he will whisk you off to test your leadership and team working skills before taking you to see with you own eyes why Emunah has such a need for funds and to meet some of the children in their care. You will then head for the Judean Desert to put your survival skills to the test for five days.

The physical challenge of long days and strenuous exercise will test your stamina, but that is only the beginning. You will learn how to find water and life where everything appears barren; how to read and understand the awe-inspiring beauty of the desert and how to relate desert locations to centuries of history and the People of Israel. Add some serious off-roading, mountaineering, cycling, abseiling and camping to the mix and you have the ideal recipe for an unforgettable adventure, and the most innovative fundraising trip of the year. On the last day, we’ll offer you a proper shower and a sumptuous feast before taking you to a farewell ceremony and time for prayer and contemplation at the Kotel before departing for home early on Friday morning.

No matter how well you know Israel, The Triple E Challenge will be a revelation. You don’t need to be superman to participate, but you should be willing to try new experiences and have fun in the company of like-minded Jewish men.

So what are you waiting for? Book now… if you’re man enough.